“Return the spots to the Dalmatians” Game
First place in the category Internet advertising at the 2005 contest BG Site
Client: XEROX Bulgaria
Product: b/w printer Phaser 3116
The campaign targets a large group of end users and includes a promotional website with a simple arcade game, in which lasers are used to color the Dalmatians that have lost their spots.
CPM Banner Average CTR: 0,31%.
Unique visitors: 24,950
Registered users: 11,480, conversion: 46%.
Sent email invitations to friends – over 20,000
Registrations after mail invite: 4,490, Multilevel efficiency: 39%.
Total Games Played: 32,740, an average of 2.85 per registration.