“Return the spots to the Dalmatians” Game

First place in the category Internet advertising at the 2005 contest BG Site 

Agency: ICYGEN

Client: XEROX Bulgaria

Product: b/w printer Phaser 3116

The campaign targets a large group of end users and includes a promotional website with a simple arcade game, in which lasers are used to color the Dalmatians that have lost their spots.

Results:

CPM Banner Average CTR: 0,31%.

Unique visitors: 24,950

Registered users: 11,480, conversion: 46%.

Sent email invitations to friends – over 20,000

Registrations after mail invite: 4,490, Multilevel efficiency: 39%.

Total Games Played: 32,740, an average of 2.85 per registration.