Marketing Coordinator, DevriX: 2018 – 2020
Managing the Content Team of a Leading WordPress Agency
DevriX is a leading development company, scaling platforms and websites on WordPress and recognized globally as a reliable partner for its tech expertise and fast turn-around.
DevriX marketing is based on content, SEO and inbound strategies where DevriX blog plays the central role. The content team publishes 4 articles weekly on the average. Articles’ quality is supervised by subject matter experts and editors, and follows the best practices for B2B blogging.
I joined DevriX in 2018 to work on WordPress projects and further explore content and inbound marketing strategies. My core responsibilities as the Content Team Coordinator have been:
- Blog Manager – working with writers, approving articles, publishing on the blog
- Content writer – writing articles for DevriX blog, see some of them in Publications
- Content Marketer – working on pillar pages, eBooks and freebies, landing pages
- Social media marketer – creating content for Facebook, LinkedIn, Twitter
- Email marketer – designing newsletters on MailChimp, sending campaigns and following up on results
- SEO specialist – optimizing published content, researching for keywords, link building
Software used:
- WordPress Dashboard – for managing DevriX websites
- SEMrush for SEO
- Neil Patel’s Ubersuggest for SEO
- Google Analytics for strategies and content planning
- Buffer for social media planning
- Instapage for landing pages
- MailChimp for emails
- Adobe XD for image processing
- Google Documents and Sheets for everyday work
- Asana for task management
- Slack for instant internal communication