“Find the key to your dream home” Game
Agency: ICYGEN
Client: Bulgarian Post Bank
Product: Mortgages
The goal of the promotion was to present the mortgage packages in an attractive, original & engaging way, through experience which symbolized the need for new homes and Post Bank’s solution.
The game is a mini-quest, where the player has to escape from his old room (symbol of the old home) by finding the key to the front door. S/he has to find a series of other things – including documents from Post Bank – to finally discover the key to the exit door.
The same key turns out to be the key to his new home, too.
Results:
- Distribution by banners in business media: 20 days
- Average banner CTR: 0,74%
- Unique visitors: 11,452
- Registrations to play: 4,043
- Conversion: 35%
- Email multilevel efficiency: 25% from all of the site visits were from emails sent from registered users to their friends