My Professional Life Story

Creating and Promoting Your Web Presence Since 2005.


12+ Years in Online Marketing

Rossie Vicheva: Who I am

Inbound marketer with sales and customer service background, specialized in content marketing and SEO, with proficiency in advertising copywrite and tech writing.

WordPress websites creator and promoter – from concept and UX draft through design, technical solution, complete content creation and copywrite, up to post-launch marketing and promotion.

Experienced in promotional campaigns and micro sites (landing pages) creation. Created and managed the execution of over 80 unique micro sites and online campaigns with several awards for Internet Marketing at national completions.

PhD in Marketing Communication (Doctorate: Semiotics of promotional websites) defended at Sofia University in 2018 with the goal to explore the academic aspects of my practical experience.

In the Words of Peers and Customers

If there was ever a professional who mastered the left and right brain pillars, that would be Rossie Vicheva. Her focused and rational approach to problem-solving helped us keep timelines on target; but her ability to build upon the collaborative efforts needed to move teams forward, are what makes her presence invaluable. A gem that needs no polishing.
Philip H. BayCEO/Founder at Clean Earth Capital LLC
I have worked with Rossie on two different occasions. First, as a Project manager, Team Leader and Sales Executive at Colliers International. Many years later, I had the chance to work again with her in transforming the business strategy of Eudaimonia Solutions into a meaningful web presence.

In both occasions, Rossie approached her work with devotion, drive for excellence and a desire to make a difference. In the latter, as an expert in creating and enhancing your online presence, I have felt that Rossi has found her true passion and her true calling. She was continuously expanding her knowledge in the ever-evolving area of Digital Marketing. What made it special, however, is her previous versatile business experience. That meant that she could be a trusted business partner as opposed to an external service provider.

Natalia BlagoevaFounder & CEO, WomenH2H | Trusted Partner of Leaders & Changemakers | Executive & Systemic Life Coach | Changemaker | Thought Leader | Speaker
I've worked with Rossie on promotional campaigns with landing pages for over 50 clients from 2005-2009. At that time ICYGEN was profiled as an interactive digital agency and we were both involved in pitching creative ideas to top advertisers in Bulgaria, presenting results and internally managing projects' execution.

Rossie contributed to the overall process with bright interactive solutions, aimed to engage users and bring conversions to our accounts. Rossie has a strong ability to create and estimate the potential of each idea in the context of the marketing goals of the client, target group and the set budget, and to take the right decisions whenever needed. She is an easygoing professional with high level of responsibility and creative thinking.

Irina TsanovaCountry Manager Bulgaria at ICYGEN


What I can do for you

  • Design your website on the world’s leading CMS platform WordPress, consistent with your specific business needs, and help you promote it.
  • Create SE-Optimized content for your website and social media – text, images, video, interactive
  • Assist your business with online communication applying the Inbound Marketing methodology to convert your website visitors into loyal clients – email campaigns, social media, blogging, landing pages, surveys, etc.
  • Create an innovative and meaningful online project (start-up) that will make a difference.