AVON Christmas and New Year Lottery

Third place in the category Internet advertising at the 2009 contest BG Site 

Client: AVON Bulgaria

Products: Selected cosmetic products from AVON’s Christmas and New Year Brochure

The campaign supported AVON’s largest off-line lottery, associated with the purchases of 28.90 leva –worth of products. The promotional website has two options: 1) Buy products for 28.90 leva to participate in the Off-line lottery and 2) Make a Wish List worth 28.90 leva for the chance to win them in an online lottery.

Media planning includes rich media banners – expandable & synchronized.


Total visits to the promo site: 100,260

  • From CPM banners – 38%, average CTR: 0.87%.
  • From banner at avon.bg – 28%
  • Secondary visits viral effect – 34%

Bounce rate: 37.3%

Registered wish-lists: 5,939

Online Orders: 170