AVON Christmas and New Year Lottery
Third place in the category Internet advertising at the 2009 contest BG Site
Client: AVON Bulgaria
Products: Selected cosmetic products from AVON’s Christmas and New Year Brochure
The campaign supported AVON’s largest off-line lottery, associated with the purchases of 28.90 leva –worth of products. The promotional website has two options: 1) Buy products for 28.90 leva to participate in the Off-line lottery and 2) Make a Wish List worth 28.90 leva for the chance to win them in an online lottery.
Media planning includes rich media banners – expandable & synchronized.
Total visits to the promo site: 100,260
- From CPM banners – 38%, average CTR: 0.87%.
- From banner at avon.bg – 28%
- Secondary visits viral effect – 34%
Bounce rate: 37.3%
Registered wish-lists: 5,939
Online Orders: 170