With AVON Beauty is by choice, not only luck

With AVON Beauty is a choice, not only luck

First place in the category Internet advertising at the 2010 contest BG Site

Agency: ICYGEN

Client: AVON Bulgaria

Product: 48 sets of promotional products

The promotional website represents selected cosmetic sets on a “Wheel of Fortune.” Users bet on a desired product and if the Wheel stops on it, participate in a raffle to receive it for free.

Results

Total visits – 147,657

Unique visitors – 74,976

Registrations for the awards – 25,597 or 34% conversion

Number ofgames (wheel turns) – 659,427

Average number of games per unique visitor – 8.80