With AVON Beauty is a choice, not only luck

First place in the category Internet advertising at the 2010 contest BG Site

Agency: ICYGEN

Client: AVON Bulgaria

Product: 48 sets of promotional products

The promotional website represents selected cosmetic sets on a “Wheel of Fortune.” Users bet on a desired product and if the Wheel stops on it, participate in a raffle to receive it for free.

Results

Total visits – 147,657

Unique visitors – 74,976

Registrations for the awards – 25,597 or 34% conversion

Number ofgames (wheel turns) – 659,427

Average number of games per unique visitor – 8.80

Third place in the category Internet advertising at the 2009 contest BG Site 

Client: AVON Bulgaria

Products: Selected cosmetic products from AVON’s Christmas and New Year Brochure

The campaign supported AVON’s largest off-line lottery, associated with the purchases of 28.90 leva –worth of products. The promotional website has two options: 1) Buy products for 28.90 leva to participate in the Off-line lottery and 2) Make a Wish List worth 28.90 leva for the chance to win them in an online lottery.

Media planning includes rich media banners – expandable & synchronized.

Results:

Total visits to the promo site: 100,260

• From CPM banners – 38%, average CTR: 0.87%.
• From banner at avon.bg – 28%
• Secondary visits viral effect – 34%

Bounce rate: 37.3%

Registered wish-lists: 5,939

Online Orders: 170