Self-employed: Since 2011

Transforming Business Strategy into Meaningful Web Presence

It’s been several years since I registered my company and started working on my own. Here is what I do now:

#Wordpress websites

wordpress-logo on whiteWORDPRESS is a state-of-the-art publishing and content management platform with a focus on aesthetics, web standards, and usability. 23.1% of Top Million Websites in the World are built on WP. I personally work with it since 2007 when I created my first blog.

My work on every website I create includes:

  • UX (user experience) draft and site architecture: menus, functionalities, etc.
  • Visual concept & design execution (yes, I learnt CSS a bit, it’s not only a Photoshop thing)
  • WP installation
  • Choosing the WP plug-ins & widgets I will use, adapting them and usually editing their PHP files
  • Creating the website content
  • On-site optimisation

Here are the websites I have created on WP.

#Inbound Marketing

In short, the Inbound methodology turns your website visitors into customers and promoters of your business. Developed by the most innovative and influential Internet marketers in the world it sets the golden standards for the online business and promotes its best practices. The longer definition includes more popular Internet marketing terms like:

  • Content creation
  • Blogging
  • Keyword campaigns
  • SE Optimization
  • Social media marketing
  • Email marketing
  • Landing pages / Promotional micro sites
  • Surveys

inbound methodology

The Inbound Certification is a comprehensive marketing course that covers the core elements of the Inbound Methodology. I got Inbound certified recently which was only a formality as I have used this methodology fоr over 7-8 years now.

How I feel about working on my own

Excited and constantly challenged: now the digital agency is “me, myself and I”: I do all the work of information architects, designers, developers, account managers, creative and marketing directors, social media & sales people, testers. I even do my own accounting.

Exploring my creativity power & moving forward: every day is never like the previous one. I learn all the time. Yet the stress is significantly less and the joy – more.

Proud and grateful: all my projects support some meaningful cause. I am very proud of how my clients make this world a better one and I am grateful to be part of the process.

Bottom line, I feel happy where I stand.